Leading a digital transformation & database redesign

Story

The Media Eye is an exclusive information source for the Media, PR and Marketing industry. With verified data on over 45,000 celebrities and influencers, The Media Eye provides subscribers with access to the most relevant daily bulletins, news and industry talent.

View live site
media eye desktop

Brief

The current brand was tired and needed and rejuvenation to keep up with the modern digital age. It was understood that the key target audience were very time focused. The sites main aim was to make accessing media and celebrity information as quick and efficient as possible.

media eye tablet mockup

Branding

An initial brand evolution piece kicked off the project with a new visual style. This was built though style tiles and mood boards and implemented into a digital style guide. This provided The Media Eye with a modern identity which could be expanded upon in design.

media eye business card mockup showcase

Sitemap

A sitemap was created to give a clear idea of the websites information architecture and explained the relationship between the pages and content elements.

media eye sitemap

Wireframes

Taking the sitemap as a blueprint for the entire site, wireframes were created to map out individual page templates. These templates created page hierarchy and defined the relative importance of content as the user explores down the page.

media eye wireframes

Design

A visual design system was created to communicate positioning, personality, and values. Brand guidelines and standards were implemented on how to best represent the brand across all screen sizes and channels.

A fully-responsive and flexible framework equipped the user with the tools and knowledge needed to make everyday decisions. For example, users could research on their laptop and then check for updates later on their mobile, staying connected throughout the day.

media eye desktop mockup

Results

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

media eye mobile mockup showcase